Editorial Mission

Where Good Taste, Meets Good Health.

For more than twenty years, EatingWell has been at the forefront of what Americans now embrace: the rewards of eating better.

Our experts offer delicious recipes, balanced nutritional advice, thought–provoking stories and new ways to make healthy choices more exciting.

Whether you’re making changes big or small, EatingWell is a way of life, a place where everything is good.


EatingWell has built a core audience of loyal subscribers and faithful newsstand buyers who are passionate about good food, creative cooking, nutritional health and vitality. Rate base is at 1,000,000 in 2016, up from 750,000 in 2013. Continued strategic growth is projected with an emphasis on quality sources.

Source: MRI Fall 2016; MRI Starch 2016;
December 2016 AAM Statements