Parents Latina guides Millennial moms in raising healthy, happy multicultural kids who are rooted in their family’s heritage even as they shape America’s future. Through our expert advice and the shared experience of other parents, we help moms understand everything from the health concerns that affect Latino children most to the benefits of bringing up bilingual babies.
Total Market Approach
Latina moms represent 8 million consumers in the U.S. of which 53% are Millennials (18-34). Among Millennial moms, 60% are Spanish-dominant and 40% are English-dominant. With the growing number of English-dominant Latina moms, Parents Latina is the perfect complement for your brand, which can now connect with all three segments using Meredith’s parenting portfolio.
Source: MRI Fall 2016, Publisher-Defined Prototype; MRI Starch 2016; December 2016 AAM Statements; Meredith Digital Latinas estimate: based on comScore MultiPLatform and Plan Metrix Oct-Dec 2013; Hispanic composition: MobiLens Oct-Dec 2013; Reach across desktop, smartphones and tablets; Resource Solutions Inc.