Editorial Mission

Parents helps busy moms navigate the uncharted waters of parenthood with smart advice, a sense of humor and a feeling of community born of shared experiences. With an approachable attitude and lots of relatable voices, we inform, entertain and remind mom to nurture herself even as she nurtures her children. Our trusted advice helps moms feel confident as they make decisions about health, discipline, nutrition and more. We answer their questions, advocate for their causes and celebrate the fun of raising healthy, happy kids.


Parents is the dominant parenthood brand, delivering significantly more moms with kids of every age than any other magazine in the parenthood category, and is the top choice on newsstands. With a circulation of 2.2 million and total readership of over 12 million, it is unsurpassed among its competitors, proving its strength and vitality in the market.

Source: MRI Doublebase 2017; MRI Starch 2016;
June 2017 AAM Statements