Editorial Mission

Parents helps busy moms navigate the uncharted waters of parenthood. Each month we offer trusted content with a familiar, understanding voice. We empower today’s parents to make the best decisions for their families. Parents covers the bright threads in the fabric of our readers’ lives, highlighting moments big and small, and celebrating the joy of raising healthy, happy kids.

Audience Profile

rate base 2,200,000
frequency 12 times
readership 11,861,000
median age 38 years
median household income $66,482
own home 59%
median home value $216,261
female/male ratio 85/15

Source: MRI Fall 2017; MRI Starch 2017;
December 2017 AAM Statements