
Editorial Mission
In today’s uncertain and demanding world, Parents understands that raising good people is the most important job. We serve up trusted advice that empowers moms and dads to care for their kids with confidence and find ways to enjoy the ride. Parents is your secret advantage — the wise whisper in your ear — encouraging you to create a better tomorrow, one family breakfast, shared laugh, and loving hug at a time.
Audience Profile
rate base | 2,200,000 |
frequency | 12 times |
readership | 8,292,000 |
median age | 39 years |
median household income | $66,406 |
own home | 55% |
median home value | $259,918 |
female/male ratio | 86/14 |
Source: MRI-SImmons Doublebase 2020; June 2020 AAM Statements