Editorial Mission
Parents helps busy moms navigate the uncharted waters of parenthood. Each month we offer trusted content with a familiar, understanding voice. We empower today’s parents to make the best decisions for their families. Parents covers the bright threads in the fabric of our readers’ lives, highlighting moments big and small, and celebrating the joy of raising healthy, happy kids.
Audience Profile
| rate base | 2,200,000 |
| frequency | 12 times |
| readership | 11,861,000 |
| median age | 38 years |
| median household income | $66,482 |
| own home | 59% |
| median home value | $216,261 |
| female/male ratio | 85/15 |
Source: MRI Fall 2017; MRI Starch 2017;
December 2017 AAM Statements