Editorial Mission

In today’s uncertain and demanding world, Parents understands that raising good people is the most important job. We serve up trusted advice that empowers moms and dads to care for their kids with confidence and find ways to enjoy the ride. Parents is your secret advantage — the wise whisper in your ear — encouraging you to create a better tomorrow, one family breakfast, shared laugh, and loving hug at a time.

Audience Profile

rate base 2,200,000
frequency 12 times
readership 8,292,000
median age 39 years
median household income $66,406
own home 55%
median home value $259,918
female/male ratio 86/14

Source: MRI-SImmons Doublebase 2020; June 2020 AAM Statements