Editorial Mission

Parents helps busy moms navigate the uncharted waters of parenthood. We offer trusted content with a familiar, understanding voice. We empower today’s parents to make the best decisions for their families about health, discipline, nutrition and more. Parents connects with readers on an emotional level, recognizing the wins and the fails with humor. We cover the bright threads in the fabric of our readers’ lives, highlighting moments big and small, and celebrating the joy of raising healthy, happy kids.

Audience Profile

rate base 2,200,000
frequency 12 times
readership 9,286,000
median age 39 years
median household income $64,023
own home 58%
median home value $232,564
female/male ratio 84/16

Source: MRI Doublebase 2019; June 2019 AAM Statements