Editorial Mission

Parents Latina understands the common threads that connect our diverse audience of millennial Latina mamás: raising happy, healthy kids who are rooted in their family’s heritage. Through the shared experience of other moms and dads, we inspire them to pass on their traditions and celebrate their culture every day. We cover the topics parents care most about, such as health, education, and nutrition, from an authentic Latino perspective. As a welcome part of their community, we’re there so that they can relish every moment of mamí-hood with confidence, humor, and plenty of pride.

Audience Profile

rate base 850,000
frequency 6 times
readership 3,400,000
median age 34 years
median household income $58,898
own home 50%
median home value $314,516
female/male ratio 86/14

Source: MRI Doublebase 2019, Publisher-Defined Prototype;
June 2019 AAM Statements