Editorial Mission

Parents Latina understands the common threads that connect our diverse audience of millennial Latina mamás: raising happy, healthy kids who are rooted in their family’s heritage. Through the shared experience of other moms and dads, we inspire them to pass on their traditions and celebrate their culture every day. We cover the topics parents care most about, such as health, education, and nutrition, from an authentic Latino perspective. As a welcome part of their community, we’re there so that they can relish every moment of mamí-hood with confidence, humor, and plenty of pride.

Audience Profile

rate base 850,000
frequency 6 times
readership 3,400,000
median age 35 years
median household income $51,371
own home 41%
median home value $203,728
female/male ratio 83/17

Source: MRI Doublebase 2017, Publisher-Defined Prototype;
June 2018 AAM Statements