Editorial Mission

Parents helps busy moms navigate the uncharted waters of parenthood. Each month we offer trusted content with a familiar, understanding voice. We empower today’s parents to make the best decisions for their families. Parents covers the bright threads in the fabric of our readers’ lives, highlighting moments big and small, and celebrating the joy of raising healthy, happy kids.


Parents is the dominant parenthood brand, delivering significantly more moms with kids of every age than any other magazine in the parenthood category, and is the top choice on newsstands. With a circulation of 2.2 million and total readership of over 12 million, it is unsurpassed among its competitors, proving its strength and vitality in the market.

Source: MRI Doublebase 2017; MRI Starch 2016;
June 2017 AAM Statements