Editorial Mission

Every Day is Game Day. She wants to be on her game, and SHAPE fuels her to take on every day. We energize her with smart and creative ways to get real results—from nailing a kick ass routine to getting a bold beauty look in minutes. With SHAPE, she will crush her goals and hit refresh for the next adventure.

Audience Profile

rate base 2,500,000
frequency 10 times
readership 5,384,000
median age 43 years
median household income $92,222
own home 67%
median home value $279,815
female/male ratio 91/9

Source: MRI Fall 2017; MRI Starch 2017;
December 2017 AAM Statements