SHAPE Inspires Women to Adopt the Fit Mindset. To understand that being active and strong is more than an endgame; it’s a source of personal joy and lasting reward. With the latest exercise, smart eating, vibrant beauty and motivation tips, plus the Love My SHAPE body confidence campaign devoted to nurturing your unique physique, SHAPE is the go-to resource to live the modern active lifestyle.
Source: MRI Spring 2017; MRI Starch 2016;
June 2017 AAM Statements