Insights and measurement play a critical role in developing marketing plans and executing strategies. Meredith Research Solutions has developed an extensive research toolbox to provide clients with innovative and cutting edge techniques for collecting insights and measuring campaign success. Access to qualitative and quantitative designs, using both traditional and dynamic new approaches, enables Meredith to deliver ‘best in class’ solutions tailored to our customers’ strategic goals.
GFK MRI STARCH
A syndicated tool that measures print advertising effectiveness. Custom questions can be appended to collect insights on the ad, brand or category.
MEREDITH SALES GUARANTEE ANALYTICS BY NIELSEN
Evaluates the impact of advertising campaigns on brand and category sales.
PURCHASE PATH MAXIMIZER
The consumer purchase process is similar to a funnel-the amount that flows through the bottom is limited by the narrowest part. The PPM helps to identify sales bottlenecks and hone consumer messaging to “open” the funnel and increase sales.
REAL WOMEN TALKING
Meredith’s private, invitation-only online community of 300 women, age 25-64, who share a passion for family, home and personal development. The community is facilitated by industry leader, Communispace.
“MEREDITH KNOWS WOMEN” PANEL
Meredith’s online customer panel of over 150,000 women who have opted in to participate in ongoing research. The size of the panel gives us the ability to screen respondents for over 30 demographic and lifestyle characteristics.