Editorial Mission
In a world of endless images and infinite choices, we sharpen her vision of the life she wants to live. Better Homes & Gardens stimulates creativity, delivers know-how, and surprises her with fresh ideas she can make her own. We power her passion to live a more colorful life.
Audience Profile
| rate base | 7,600,000 |
| frequency | 12 times |
| readership | 30,756,000 |
| median age | 54 years |
| median household income | $69,762 |
| own home | 72% |
| median home value | $247,160 |
| female/male ratio | 80/20 |
Source: MRI-Simmons Doublebase 2020; June 2020 AAM Statements