Editorial Mission

The Magnolia Journal offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space–and the life–they love.

Chip and Joanna provide unique and actionable ideas or home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

Audience Profile

rate base 1,200,000
frequency 4 times
readership 5,585,000
median age 48 years
median household income $110,867
own home 84%
median home value $283,823
female/male ratio 86/14

Source: MRI Fall 2018;
June 2018 AAM Statements