Editorial Mission

Magnolia Journal is a lifestyle magazine based on Chip and Joanna Gaines’s powerhouse brand, Magnolia.

The quarterly publication offers fresh inspiration for life and home in each new season, and encourages readers to create or improve the space–and the life–they love. Chip and Joanna provide unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holiday and everyday gatherings with family, friends and food.

Audience Profile

rate base 1,200,000
frequency 4 times
readership 6,613,000
median age 51 years
median household income $104,568
own home 84%
median home value $275,164
female/male ratio 85/15

Source: MRI Spring 2019; June 2019 AAM Statements