Editorial Mission

Midwest Living is the only lifestyle brand that is entirely relevant to Midwesterners passions, style and sensibilities. With a deep Midwest knowledge, spirit and relevance, Midwest Living inspires the best experiences in home, food, travel, and much more.

Audience Profile

rate base 950,000
frequency 6 times
readership 3,241,000
median age 58 years
median household income $75,650
own home 87%
median home value $206,654
female/male ratio 76/24

Source: MRI Doublebase 2017; MRI Starch 2017;
December 2017 AAM Statements