Editorial Mission
Midwest Living is the only lifestyle brand that explores the Midwest region, savors its uniqueness and celebrates its way of life. With a deep Midwest knowledge, spirit and relevance, Midwest Living inspires its community to experience the best of the region in travel, food, home and lifestyle.
Audience Profile
| rate base | 950,000 |
| frequency | 6 times |
| readership | 2,784,000 |
| median age | 57 years |
| median household income | $65,468 |
| own home | 78% |
| median home value | $222,812 |
| female/male ratio | 78/22 |
Source: MRI-Simmons Doublebase 2020; June 2020 AAM Statements
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