Editorial Mission

Midwest Living is the only lifestyle brand that is entirely relevant to Midwesterners passions, style and sensibilities. With a deep Midwest knowledge, spirit and relevance, Midwest Living inspires the best experiences in home, food, travel, and much more.

Audience Profile

rate base 950,000
frequency 6 times
readership 2,788,000
median age 60 years
median household income $72,643
own home 89%
median home value $215,065
female/male ratio 76/24

Source: MRI Doublebase 2018; MRI Starch 2017;
June 2018 AAM Statements