Editorial Mission

Midwest Living is the leading lifestyle media brand that explores the Midwest region, savors its uniqueness and celebrates its way of life. With a deep Midwest knowledge, spirit and relevance, Midwest Living inspires its community to experience the best of the region in travel, food, home and lifestyle.

Audience Profile

rate base 950,000
frequency 6 times
readership 2,708,000
median age 58 years
median household income $65,938
own home 84%
median home value $215,092
female/male ratio 79/21

Source: MRI Doublebase 2019; June 2019 AAM Statements