Editorial Mission

Southern Living brings enjoyment, fulfillment, and inspiration to their readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, we celebrate a diverse and welcoming South, and we set the standard for excellence in Southern content.

Audience Profile

rate base 2,800,000
frequency 11 times
readership 15,644,000
median age 56 years
median household income $73,442
own home 75%
median home value $254,124
female/male ratio 79/21

Source: MRI-Simmons Doublebase 2020; June 2020 AAM Statements