Editorial Mission

Southern Living aims to bring you the freshest ideas for your home and gardens that you can’t wait to show and share with your friends. Every story we tell—from inspiring cottage makeovers to quick decorating projects to colorful container gardens—is both rooted in our region’s rich traditions and designed to make your life prettier and easier.

Audience Profile

rate base 2,800,000
frequency 12 times
readership 15,462,000
median age 55 years
median household income $70,420
own home 76%
median home value $221,735
female/male ratio 78/22

Source: MRI Spring 2018; MRI Starch 2017;
June 2018 AAM Statements