Editorial Mission
Southern Living brings enjoyment, fulfillment, and inspiration to their readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, we celebrate a diverse and welcoming South, and we set the standard for excellence in Southern content.
Audience Profile
rate base | 2,800,000 |
frequency | 11 times |
readership | 15,644,000 |
median age | 56 years |
median household income | $73,442 |
own home | 75% |
median home value | $254,124 |
female/male ratio | 79/21 |
Source: MRI-Simmons Doublebase 2020; June 2020 AAM Statements