Editorial Mission

Southern Living brings enjoyment, fulfillment, and inspiration to their readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, we celebrate a diverse and welcoming South, and we set the standard for excellence in Southern content.

Audience Profile

rate base 2,800,000
frequency 11 times
readership 16,081,000
median age 54 years
median household income $70,209
own home 76%
median home value $238,218
female/male ratio 78/22

Source: MRI Fall 2018; June 2019 AAM Statements