Editorial Mission

Midwest Living is the leading lifestyle media brand that explores the Midwest region, savors its uniqueness and celebrates its way of life. With a deep Midwest knowledge, spirit and relevance, the brand inspires its community to experience the best of the region in: Travel, Food, Home and Lifestyle.


Midwest Living delivers a rate base of 950,000 with a concentration on the 12 Midwestern states as defined by the U.S. Census Bureau. These 12 states account for 22% of the total U.S. population. Midwest Living reaches over 3 million adults and is the only brand that delivers relevant editorial to the lifestyles and tastes of Midwesterners. Midwest Living helps you connect with a vibrant region and a powerful group of consumers passionate about travel, home and food.

Source: MRI Doublebase 2017; MRI Starch 2016;
June 2017 AAM Statements