Editorial Mission

Midwest Living is the only lifestyle brand that explores the Midwest region, savors its uniqueness and celebrates its way of life. With a deep Midwest knowledge, spirit and relevance, Midwest Living inspires its community to experience the best of the region in travel, food, home and lifestyle.

Audience Profile

rate base 950,000
frequency 6 times
readership 2,784,000
median age 57 years
median household income $65,468
own home 78%
median home value $222,812
female/male ratio 78/22

Source: MRI-Simmons Doublebase 2020; June 2020 AAM Statements